Why We Build Every Website on Squarespace

After 18,000+ hours and 600+ launches on the platform, we've seen what works. Here's our honest take on why Squarespace is the right foundation for your next website.

We've tried other platforms. We always come back to Squarespace.

This isn't a sales pitch for Squarespace. We don't get paid to recommend it. We recommend it because after building more than 600 websites across every industry you can think of, from churches and charities to law firms and fitness studios, Squarespace consistently delivers the best balance of design quality, ease of use, and long term reliability.

We've worked with WordPress. We've explored Wix, Webflow, and Shopify. Each has its place. But when a client comes to us and says "I want a website that looks incredible, works properly on every device, and that I can actually manage myself without calling a developer every week," the answer is Squarespace. Every time.

That's not blind loyalty. That's what 18,000+ hours on a single platform teaches you.

What Squarespace actually does better than the alternatives

You can manage it yourself. Genuinely.

This is the thing that matters most to our clients, and it's where Squarespace pulls away from the competition. The editing experience is visual. You drag blocks around, resize images by pulling corners, and type directly onto the page. If you've ever used a smartphone, you already have the skills you need.

WordPress technically lets you do this too, but in practice most WordPress sites need a developer on call for anything beyond a basic text update. Plugins conflict with each other, themes break after updates, and the admin dashboard can feel overwhelming if you're not technical. We've lost count of how many clients have come to us after giving up on a WordPress site they couldn't maintain.

With Squarespace, we regularly hand over a finished website and watch clients confidently update it within days. That's not an accident. The platform was designed from the ground up for people who aren't developers, and it shows.

Design quality is built in, not bolted on.

Squarespace templates are designed by professional designers with UI and UX best practices baked into every layout. That means your site doesn't just look good on launch day. It looks good because the underlying structure, the spacing, the typography hierarchy, the responsive behaviour, all of it has been considered.

On platforms like WordPress and Wix, design quality depends entirely on which theme or template you choose, and many of them are built by hobbyists or template mills. We've rebuilt dozens of sites where the original template looked great in the demo but fell apart with real content.

The Fluid Engine in Squarespace 7.1 takes this further. It gives us precise, pixel level control over layout while keeping things intuitive enough for clients to make changes without breaking the design. That combination of creative freedom and built in guardrails is something no other platform has nailed.

Everything is maintained for you.

There are no plugins to update. No security patches to install. No hosting to manage separately. No PHP versions to worry about. Squarespace handles all of it, every single day, behind the scenes.

This might sound like a small thing until you've dealt with the alternative. WordPress sites need regular maintenance. Plugins fall out of date, security vulnerabilities get discovered, and if you don't stay on top of updates, things break. We've seen client sites go down because a single plugin update conflicted with their theme. That simply doesn't happen on Squarespace.

For our clients, especially small businesses, churches, and nonprofits who don't have a dedicated IT person, this is a massive deal. Your website just works. Month after month. Without anyone needing to babysit it.

SEO tools are native, not afterthoughts.

Every Squarespace site comes with clean URLs, automatic sitemaps, built in SSL certificates, mobile responsiveness, and easy access to page titles, meta descriptions, and image alt text. You don't need to install an SEO plugin or hire someone to configure the basics.

Is Squarespace the most powerful SEO platform in existence? No. WordPress with the right plugins and a developer who knows what they're doing can go further. But for the vast majority of businesses, Squarespace's built in SEO capabilities are more than enough, and they're accessible to people who aren't SEO professionals.

We've helped clients rank on page one of Google using nothing but Squarespace's native tools combined with solid content strategy. The platform is not the bottleneck. The content is what makes the difference.

Where Squarespace has limits, and how we work around them

We'd be doing you a disservice if we pretended Squarespace is perfect for every scenario. It isn't. And part of being genuine experts on this platform means knowing exactly where the boundaries are and how to navigate them.

E-commerce at scale. If you're running a shop with thousands of product variants, complex inventory management, and integrations with warehouse systems, Shopify is probably a better fit. Squarespace's e-commerce tools are excellent for small to medium sized stores, and we've built plenty of successful online shops on the platform, but it's not trying to compete with Shopify at enterprise level. We'll tell you that upfront.

Highly custom web applications. If you need a booking system with very specific logic, a custom client portal, or something that behaves more like software than a website, Squarespace isn't the right tool. It's a website platform, not an app development framework. For these projects, something like Webflow or a fully custom build makes more sense.

Blog migration from WordPress. Moving a large WordPress blog with hundreds of posts, complex categories, and custom fields to Squarespace can be fiddly. It's absolutely doable, and we've done it many times, but it's worth knowing that some manual cleanup is usually involved.

Here's the thing though. For 90% of the projects that walk through our door, these limitations simply don't apply. Most businesses need a beautiful, fast, well structured website that they can update themselves. And for that job, nothing beats Squarespace.

How Squarespace compares to WordPress, Wix, and Webflow

People ask us this constantly, so here's our honest breakdown based on real experience, not marketing copy.

Squarespace vs WordPress

WordPress powers roughly 40% of the internet, and for good reason. It's incredibly flexible. But flexibility comes with complexity. A WordPress site needs hosting, security, regular updates, and usually a developer on retainer. The total cost of ownership is almost always higher than people expect.

Squarespace gives you about 85% of what WordPress can do, with about 20% of the ongoing headache. For most small to medium businesses, that's the right trade off.

We recommend WordPress when a client genuinely needs advanced functionality that Squarespace can't provide. But that's maybe 1 in 20 enquiries.

Squarespace vs Wix

Wix and Squarespace look similar on the surface. Both are drag and drop website builders. But the design quality gap is significant. Wix gives you more freedom, which sounds good until you realise that freedom also makes it easy to create something that looks unprofessional. Squarespace's design constraints are actually a feature. They guide you toward good design decisions.

Wix also uses a different approach to responsive design that can create inconsistencies between desktop and mobile. Squarespace handles this more reliably.

Squarespace vs Webflow

Webflow is powerful and we respect it as a platform. It gives designers enormous control. But it has a steep learning curve, and most clients cannot manage a Webflow site independently. If you're handing your site over to a team with development skills, Webflow is worth considering. If you want to manage your own site without technical expertise, Squarespace wins.

The types of businesses that thrive on Squarespace

After 600+ builds, we've noticed clear patterns in which businesses get the most value from Squarespace. It's not about industry. It's about what you need from your website.

Squarespace is ideal if you want a site that looks genuinely premium without a premium development budget. It's perfect if you need to update your own content regularly and don't want to rely on a developer for every small change. It works brilliantly for businesses where visual presentation matters, whether that's a portfolio, a property listing, or a nonprofit showcasing its impact.

We've built Squarespace sites for churches managing event calendars and sermon archives, psychologists booking client appointments through Acuity Scheduling, consultancies showcasing case studies and thought leadership, fitness studios selling class passes and memberships, creative agencies displaying portfolio work, and e-commerce brands running online stores with up to a few hundred products.

Every single one of those clients can log in and manage their site independently. That's the real test.

What 18,000+ hours on Squarespace has taught us

We don't just use Squarespace. We've built our entire practice around it.

Over the years we've accumulated more than 18,000 hours working exclusively within the platform, launching over 600 websites for clients across the UK and internationally. We hold Squarespace Expert status, we're an Authorised Trainer, and we're Platinum members of the Squarespace Circle community. We also run Squarehead, our dedicated teaching platform where we share what we've learned with other designers and business owners.

What does all of that actually mean for you? It means we've already encountered whatever challenge your project might throw at us. We know the workarounds, the hidden features, the CSS tweaks that unlock functionality the standard editor doesn't offer, and the integrations that play nicely with Squarespace versus the ones that cause problems.

When you work with a generalist agency that builds on five different platforms, Squarespace is one of many tools in their kit. When you work with us, it's the only tool. That depth of focus makes a measurable difference in the quality of what we deliver and how quickly we can deliver it.

Common questions about Squarespace

Ready to talk about your project?

If you're considering Squarespace for your next website, or wondering whether it's the right platform for your business, we're happy to chat. No pressure, no hard sell. Just an honest conversation with a team that's spent more than 18,000 hours learning this platform inside and out.

Last updated: February 2026